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Amazon wants to sell your Kindle’s physical buttons back to you for $35

Fast Company//100-word brief
The short version

Amazon wants to sell your Kindle’s physical buttons back to you for $35. Amazon has new Kindles. The company says it redesigned the lineup from the ground up. I look at them and see, well, Kindles. What new can you do with a slab of digital ink? Not much. Still, they made the front completely flat, with no seams, like a phone. And some of them come wrapped all around in colors with names like ube, alpine sky, seaglass green. Like all recent Kindles, the new versions have no physical buttons . But it seems some people miss the ability.

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