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Apple, Uber, and Nike Are Reshaping Their Companies With 3 Words Few Ever Question. An 86-Year-Old Idea Explains Why

Inc.//100-word brief
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Apple, Uber, and Nike Are Reshaping Their Companies With 3 Words Few Ever Question. An 86-Year-Old Idea Explains Why. “Simpler, leaner, faster” signal far more than their literal definitions.

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