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Crumbl Store Traffic Plunged 32 Percent. Its CEO Says the Downturn Is His Fault

Inc.//100-word brief
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Crumbl Store Traffic Plunged 32 Percent. Its CEO Says the Downturn Is His Fault. Franchisees say August was the worst month in company history as traffic and sales tumble. An expert says it highlights a larger issue.

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