Tailgating is losing ground to a new game-day tradition
Tailgating is losing ground to a new game-day tradition. Any American sports fan knows that watching a game is a daylong affair, with celebrations starting hours before kickoff. Yet despite being a staple of the game-day experience, America’s beloved social tradition—tailgating—might be starting to look different. According to a recent study by Talker Research, around 39% of those surveyed preferred “homegating” over tailgating, bringing food and the social aspect of the tradition to one’s home. While less than half prefer staying at home, that doesn’t mean everyone else is heading to the stadium parking lot. In fact, according to.
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