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Tom Cruise’s ‘Digger’ Tries New Marketing Tactic: The French Love It, Americans Don’t

Hollywood Reporter//100-word brief
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Tom Cruise’s ‘Digger’ Tries New Marketing Tactic: The French Love It, Americans Don’t. A new ad for Alejandro G. Iñárritu's box office bomb shows international critics praising the film compared to their American counterparts.

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