Fast Company/4h ago
Hershey CEO Kirk Tanner on GLP-1s, AI, and keeping an iconic brand relevant
Hershey CEO Kirk Tanner on GLP-1s, AI, and keeping an iconic brand relevant. The second a brand like Hershey stops being culturally relevant, says CEO Kirk Tanner, you should be worried. So he explains exactly what he’s doing to make sure that never happens. Tanner also reveals why GLP-1 (glucagon-like peptide-1) users are actually good for the candy business, how AI is now routing Hershey’s sales force in real time through Target and Walmart, and all the ways an iconic brand finds new energy. This is an abridged transcript of an interview from Rapid Response , hosted by former Fast.