Independent candidates are making their independence their biggest brand asset
Independent candidates are making their independence their biggest brand asset. The Democratic and Republican parties both have brand problems, so independent candidates across the country are using campaign logos specifically designed to let voters know they stand with neither of them. The new, must-have brand asset for independent candidates today is the word itself: independent . In Nebraska , the word independent has been part of U.S. Senate candidate Dan Osborn’s campaign logo since his first run for office two years ago. After losing by less than 7 points, he’s trying again, now with a slightly updated logo to emphasize.
Source attribution
This Newsstand page summarizes and points to reporting from Fast Company. The original publisher owns the full story, reporting, quotes, images, and any later updates.
Visit original sourceRelated briefs
We didn't plan to live within walking distance of my family. Then, my sisters and parents all moved to our neighborhood.
We didn't plan to live within walking distance of my family. Then, my sisters and parents all moved to our neighborhood. My extended family, including my parents and siblings, moved to the same Florida neighborhood as my kids and me. Now, we live within walking distance.
The Untapped Gold Mine in College Athletics
The Untapped Gold Mine in College Athletics. Heritage is the next big revenue stream in collegiate sports.
Gen Z Is Interested in the Trades
Gen Z Is Interested in the Trades. Industry is making it difficult for younger generations to break in.
McDonald’s Is Using AI for Something More Interesting Than Replacing Workers
McDonald’s Is Using AI for Something More Interesting Than Replacing Workers. Archy could eventually save at least 50 labor hours per week at a typical restaurant.
How small teams move the needle faster
How small teams move the needle faster. Independent agencies are claiming a growing share of the industry’s recognition. This year, Rethink was named Ad Age’s 2026 Agency of the Year and won both Independent Agency and Independent Network of the Year at Cannes Lions. Last year, eight of the 11 winners of Adweek’s 2025 Agency of the Year were independent . This reflects a broader shift. Large agencies still produce great work, but size no longer directly correlates with capability. Independent teams can compete at the highest level because of the agility that comes from keeping the.
Your CRM was built backwards
Your CRM was built backwards. When I led global customer success at HubSpot, the customer base grew from roughly 70,000 to more than 220,000 in just four years. Growth at that scale stress-tests every assumption you make about your customer. At that point, the data required to understand a single customer sat in product logs, billing systems, support queues, and the notes a customer service representative typed based on memory. All that data created a record, but not an understanding. AI agents are closing the gap. The CRM software category will not survive in its.