Newsstand

Major world news, compressed into useful 100-word briefs with source attribution.

Updated every 30 minutes

What a 19-Cent Bic Pen Can Teach You About the Psychology of Desire

Inc.//100-word brief
The short version

What a 19-Cent Bic Pen Can Teach You About the Psychology of Desire. What does a 19-cent Bic pen have in common with Hermès? Learn why consumer brands need to stop selling benefits and start romancing the production story.

Source attribution

This Newsstand page summarizes and points to reporting from Inc.. The original publisher owns the full story, reporting, quotes, images, and any later updates.

Visit original source

Related briefs

Healthline/1m ago

FDA Approves Lilly’s New Oral Combo Pill for Common Breast Cancer Mutation

FDA Approves Lilly’s New Oral Combo Pill for Common Breast Cancer Mutation. The Eli Lilly corporate headquarters in Indianapolis, IN, on August 15, 2024. AJ Mast/Bloomberg via Getty Images The FDA approved a new oral combo drug for a common breast cancer mutation on September 18. The treatment includes Inluriyo (imlunestrant) taken with Verzenio (abemaciclib) for adults with ER-positive, HER2-negative advanced or metastatic breast cancer with ESR1 mutation that has spread after hormone therapy. Results from a trial show that among 159 participants with ESR1 mutations, those taking the combination went a median of 11.1 months before their cancer spread,.