Variety/1h ago
Banijay Entertainment’s Scripted Secret: Find the Talent, Then Back the Ideas
Banijay Entertainment’s Scripted Secret: Find the Talent, Then Back the Ideas. With 170 labels across 25 territories, Banijay Entertainment has plenty of scale. But at Iberseries & Platino Industria, Steve Matthews, head of scripted, creative, made clear that the company’s global strategy doesn’t begin with scale, platforms or market trends. It begins with writers. “Good writers, I mean, it really boils down to that,” said Maria […].